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SINGEL SHOP
The shop is located on the Singel flower market, which is one of the most popular tourist routes in Amsterdam.
The challenge of the design was to create an identity to distinguish from other souvenir shops on the street.
Most shops are constructed by glass house and placed simple shelves to display souvenirs.
Urbanberry proposed to use red colour for the main coordination of the space and to place houses in the glass house with
typical Amsterdam house roofs; puntgevel, halsgevel, klokgevel, schoudergevel, tuitgevel, trapgevel. They have different
origins and histories. The shapes of the roofs, windows and ornaments have been engraved on multiplex panels using the
largest laser cutting machine in the Netherlands.
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